Guangdong Strong Group Co., Ltd., founded in 1993, is the world’s largest enterprise specializing in jelly and pudding manufacture and marketing, and also the largest instant seaweed and milk tea manufacturer of China. Its three major product series of jellies and puddings, seaweeds and milk teas are marketed under a number of well-known brands like “Strong”, “Crystal Love”, “CiCi”, “Sweet Hour” and “U-Loveit”. The trademark “Strong” won the title “Well-known Brand of China” as early as 2000, and the Strong series products have been rated as “Famous Brand Product of China” for consecutive years.

Headquartered in Shenzhen, Guangdong, the Group has a workforce of nearly 10,000, including management, marketing, R&D and manufacturing personnel. The Group has set up two modern industrial parks in Yangjiang, Guangdong and Lishui, Nanjing respectively, with a total floor area of over 600,000 square meters. Both parks have been certified to the ISO9001, GMP and HACCP quality systems, and become automated modern enterprises that lead China’s food GMPs. The third modern industrial park located in Dingxing, Hebei, in which the Group has recently invested 800 million yuan, is being prepared for construction under a tight schedule and is expected to be completed and put into operation by 2010.

The Group has set up over 40 branches and offices in over 20 provinces, municipalities and autonomous regions in Chinese Mainland and Hong Kong, and has developed a sound nationwide marketing network composed of nearly 1,000 dealers and over 10,000 distributors. Its products also sell to overseas markets, such as Europe, North America and Southeast Asia.

The food industry is an “industry of conscience”. Delivering products that comply with quality standards to consumers has been the consistent pursuit of the Group, which has taken “quality is the self-esteem of the Strong people” as its corporate quality control philosophy since the date of establishment. The Group has established a rigorous and sound product quality assurance system pursuant to the requirements of ISO9001, HACCP and SSOP. Over these years, the Group has been improving its production technologies on the strength of highly competent scientific research and management teams, advanced production and testing equipment and sophisticated testing methods, and given rise to hi-tech quality products with independent intellectual property rights successively (the Group owns nearly 50 patents today), so that the Strong products has always been in the benign cycle of “manufacturing one generation, reserving one generation and researching one generation in advance”.

The Group could become a world-famous snack food manufacturer and take on a favorable development trend in several years for the following three reasons mainly: First, healthy, delicious and nutritive food can please consumers, and products with emotional added value and suited to the latest trends can meet consumers’ changing needs constantly; second, “quality is the self-esteem of the Strong people”; the Group pursues total quality management, has established sound quality control and safety management systems, and was certified to GMP, ISO9001 and HACCP in 2003, 2004 and 2006 respectively, ensuring high product quality strictly; third, the Group believes in “being stronger and better, and creating a healthy and happy today and tomorrow together”, acts on the business philosophy of “integrity, practicality, preciseness, high efficiency, self-surpassing and healthy development”, and always highlights the motif of being “smart, healthy and progressive” in all communications with consumers. This has personalized its products, aroused the sympathy of consumers and been highly recognized by consumers.

The Strong people are working hard to build the Group into a world-class specialized manufacturer of healthy food!